Copyright © 2018 by Barney Rosenberg President, Ethics Line, LLC™ firstname.lastname@example.org It feels like I ought to have something profound to say now that we have come to the end of our ethics alphabet. I could quote Winston Churchill, during the German blitz of London during the Second World War: “This is not the end. Neither is it the beginning of the end. Rather it is the end of the beginning.” But I will resist that temptation! I think simple is better, so I will quote that great philosopher Barney Rosenberg who famously said: “If you love what you do and you admire the people you do it with, there ought to be a better word to describe it than work.” I hereby empower you to enjoy what you do. Be zealous about the mission. Be grateful for the opportunity to deploy your talents, skills, ambitions and vision in a shared set of purposes with other like-minded people. Be proud of all you are achieving, every day. People have often come to me and said: “I have good news and bad news.” My answer over time has evolved and I now respond: “Tell me the bad news and let’s fix it, together. We will have plenty of time later to celebrate our successes.” But remember to celebrate them! I am going to stop here. Our voyage on the stormy seas of business ethics will continue. These are shark infested waters. But our zeal will deliver us safely to the other shore. It has been fun sharing my reflections with you. Please keep those cards and letters (and texts and emails) coming. I don’t pretend to have all the answers but together we can paint a clearer picture than I can paint alone. Goodbye for now!