Copyright © 2018 by Barney Rosenberg
President, Ethics Line, LLC™
barney@ethicslinellc.com
When talking about Ethics the tendency is to get all philosophical and academic. But you and I know better, right? Let’s test that assumption. One way to think about Ethics is “I know it when I see it!” But it’s more likely that we know it when we see signs of unethical behavior. After all, it’s what we business ethics practitioners do best. We are paid to notice! My friend Professor Tom White (PhD in Philosophy by the way) says that ethics used to be about keeping the help from stealing the silverware. But where I grew up in the Bronx we didn’t have any “help” or silverware. Professor White has long since moved on from the classic philosophers to teaching business ethics (one of the few who does). He is also the creator and patron saint of the International Business Ethics Case Competition (IBECC). Look it up on line and sign up to be a judge for these fabulous students from around the world. They have deep insights into the world of global business they will soon enter. I learn from them every time. Wikipedia tells us that Ethics is a branch of philosophy that involves systematizing, defending and recommending concepts of right and wrong conduct. But how is ethics different from morals? I found this interesting view on a Google search: while they are sometimes used interchangeably, they are different: Ethics refers to rules provided by an external source, e.g., codes of conduct in workplaces or principles in religions. Morals refer to an individual’s own principles regarding right and wrong. Not bad! The simplest way to think about it is also from Professor White: “Ethics is from the Greek. Morals is from the Latin. Simple. They mean the same thing.” I’ll go with that! Again, generally, both are frameworks to think about and resolve questions of good and evil, right and wrong, virtue and vice, justice and crime. In our world of business ethics, I think it’s about the standards we will work toward to deliver to our customers what they pay us to make for them; to keep our company out of trouble; and our people out of prison. We develop Codes of Conduct; Ethics and Business Conduct policies; Anti-corruption policies; supplier Codes of Conduct; and so much more. We train to those policies. We put in place call lines, ethics lines, hot lines – we advertise them on posters. We have teams of people (internal and external) who manage the calls, investigations and responses. We are serious about doing the right things the right way. And there are lots of alphabet soup enforcement agencies waiting to step into our breaches. With a little bit of luck and careful scrutiny of the front pages and cable news, we can steer a course to better results than the companies that grab the headlines for the bad choices they made. So what should we tell our corporate leaders and co-workers about the difference between ethics and morals? I wouldn’t worry about that. I would rather encourage them to travel the right path. They know what it is and where it takes us. Ethics is about what we do when nobody is looking! What’s your advice?
Copyright © 2018 by Barney Rosenberg
President, Ethics Line, LLC™
barney@ethicslinellc.com
Copyright © 2018 by Barney Rosenberg
President, Ethics Line, LLC™
barney@ethicslinellc.com
Allow me a few sentences and I will tell you what that other word is! I promise.
Imagine that you are sitting in your office, logged onto your computer when the emails start arriving and the phone starts ringing. Some of your co-workers at a manufacturing location are worried about one of their colleagues who has been acting strangely. They worry that he may come in one day and “go postal” (see explanation * below) and they don’t know what to do. They don’t know who to tell.
The other F word is FEAR!
You agree to meet with them after hours, off campus. Six of them show up and tell you how bad things are. The words LACK of trust keep coming up. But FEAR is the biggie!
An intervention is called for and you reach out to a psychologist you know and have worked with before. He specializes in industrial situations and is truly spectacular.
Together with the site HR folks you organize a group meeting with 20 front line supervisors and the psychologist. After introductions and some warm ups, he poses this question: “Suppose during the next performance evaluation cycle you don’t give them their written evaluation on the day of their review. Instead, you give the people you work with their written evaluations the night before. That way they can take it home; read it over; think about it; and come in the next day for a deeper, more productive conversation.”
The reaction would have been hard to predict. “Oh, no! They’ll just get angry and act out violently!”
Turns out they were afraid of the people they supervised.
And the people they supervised were:
Due Diligence. It sounds so professional. So significant. It always made me feel that I could just toss it into a sentence and everyone would think I was smart and experienced in such weighty matters.
Occasionally, I hear people much less knowledgeable and sophisticated than I am (you can laugh here. I just did.) say “You know before we do that we have to do diligence.” Well they’re not all wrong. Let’s take a close look at what it means.
There was a time when I would consult my Oxford English Dictionary. Now it’s pretty much Wikipedia. So here goes:
“Due diligence is an investigation of a business or person prior to signing a contract, or an act with a certain standard of care.
It can be a legal obligation, but the term will more commonly apply to voluntary investigations. A common example of due diligence in various industries is the process through which a potential acquirer evaluates a target company or its assets for an acquisition. The theory behind due diligence holds that performing this type of investigation contributes significantly to informed decision making by enhancing the amount and quality of information available to decision-makers and by ensuring that this information is systematically used to deliberate in a reflexive manner on the decision at hand and all its costs, benefits, and risks.”
Pretty good, right.
We DO due diligence to look before we leap. We might taste a food or drink before we order it in a restaurant. Or test drive a car. Or do a background check before we hire someone, especially if it’s for an executive role in the business. In our anti-corruption programs we CONDUCT due diligence on intermediaries and potential business partners to avoid bribery, money laundering and other associated bad acts. We think of it as an insurance policy.
But checking out people in advance may have gotten considerable harder in the European Union.
The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. The GDPR aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. At the time of this writing, GDPR is scheduled to become enforceable on May 25, 2018. It does not require national governments to pass any enabling legislation, and is thus directly binding and applicable.
Because we are all in this together, I can tell you that I had not until recently considered that GDPR, as currently written, might make it much harder to process criminal background information for purposes of anti-bribery due diligence.
So however you DO diligence, this is an area where it has to be done right. Severe fines and penalties await those who fail to give diligence its due!
And one more thought. Why wait until an event is on the horizon? Consider building due diligence into the everyday workings of your business. It’s not that hard. Add “ethics” as an agenda topic for meetings and reviews. Even if nothing comes to mind at the moment, it’s a perfect place holder to encourage people to consider the risks. After all, we have chosen to conduct our business the right way – ethically and diligently.
OK, this is kind of a touchy point with ethics practitioners. So I am going to vent a little. You’ll see why in a sentence or two and then you can weigh in with what you think about it.
I was talking to a relatively senior business executive about what I do. He said, “Oh, yeah, you’re the compliance guy.” I took a deep breath and started to explain. “No actually, you are. Because a failure of compliance could mean someone will go to prison and the regulators and prosecutors will come looking for the most senior person responsible for the conduct of the business. So, in a practical sense, you are the designated defendant.”
I have a little experience with that! Deep in the last century, I started my career out of law school as a white collar, criminal defense attorney. Now, I tell people I am a recovering lawyer.
Now back to that business executive. Here’s what I told him.
After a modest dinner with a foreign supplier, you are driving him to the modest hotel you booked for him. He hops out at his hotel and as he is closing the car door, he says:
‘I left something for you on the back seat.”
You’re puzzled but ignore it and continue on your way. It’s only when you arrive home that you remember what he said and you reach into the back seat and take the small package with you. Your spouse says: “What’s that?” And you say: “I don’t know.”
Then, inside, you find a plain white envelope. ‘Is that what he meant?’ you think. And then you see what turns out to be $10,000 in crisp new $100 dollar bills! inside a Victoria’s Secret shopping bag! I can’t make this stuff up!
Thinking it could not have been meant for you, you take out your mobile phone to call him. But then you pause. ‘Is he for real?’
Before you make up your mind about his intentions, you can’t help but start thinking. That’s a lot of money. It’s bribery. It’s not traceable. It’s a vacation. I’ve got to report this … the thoughts come thick and fast.
Before you ask if this is a bad TV show, let me tell you that no, this happened to one of my colleagues. And yes, it really was a Victoria’s Secret shopping bag. At 6 am the next morning, after what was probably a rather restless night, the colleague called me and asked for advice.
I had him write down the serial numbers of the bills. We returned the cash and fired the supplier, who loudly proclaimed that it was all innocent. It was meant to cover a holiday lunch for the workforce at the plant. Uh huh! Right!
It’s a great story because it’s not the kind of thing that happens to any of us every day and there was a very clear choice involved.
Cutting a corner to hit a target or greasing our way to lucrative new business might seem tempting in the short term. Offering or accepting a payment like this one is NEVER ok. A good reputation takes years or even decades to create and only moments to destroy.
You may quote me on this: Ethics is what we do when no one is looking!
Think about your company’s brushes with bribery. What can you say about them? What can you do to prevent them?
This is as good a place as any to begin our scan of the ethics alphabet. Audit and awareness. Unless we look closely at the impact of our ethics programs, policies and procedures, we are flying blind.
There are two basic kinds of audit: internal and external. Think about how your organization approaches each one.
A global company I know very well has a robust set of policies and procedures for its domestic and international operations. High on the list of ethics priorities is how they manage the shark-infested waters of international intermediaries – sales representatives and distributors. They can’t be everywhere so why not get some sales help with the selection and management of intermediaries? Key is to understand the law in the foreign jurisdiction and the corruption risk in that territory. Document the full terms and conditions of the written agreement. Make sure you can disengage when necessary. I wrote the policies for that company. It’s a challenge, as you know. Some agreements had been in place for 20 years and no one had looked at them since they were executed!
We developed a robust audit protocol to make sure each business understood the serious risks before proceeding; that they documented each step in the process; that they engaged in a cross-functional, step-by-step cautious approach; and that the Legal team was involved along the way. Checklists were designed and used. Senior level review was a must. And performance by the intermediary was carefully considered before renewal. Keep in mind that in some jurisdictions you must pay substantial fees to disengage from an intermediary. You may quote me on this: “Team in haste and repent in leisure!”
We engaged outside legal to audit our businesses. Together, we sent surveys to local company leaders, testing their Awareness of the company’s policies and procedures. Those surveys were the basis for on-site interviews and helped form a picture of the audit report. All elements of the report require follow up to completion. And internal audit helps with the follow-up. Good teamwork all around.
Someone in your organization will ask the obvious question. Outside counsel are so expensive and their hourly rates are through the roof. Can’t we do this ourselves? The answer is you can. You shouldn’t because the outside expertise gives you a measure of insulation when the regulators/prosecutors come knocking. It’s not an insurance policy but it can’t hurt and it can be a big help. I started my career as a white-collar criminal defense lawyer/barrister. Here’s a little secret: most law firms will work with you on the fees. They will negotiate fixed rates for discreet projects. And the deals can be even better if you can commit to repeat business for their firm.
In one case, the intermediary was found to be forging company invoices in order to pass on costs to the country national customer! The aftermath was not pretty. One thing is certain, they never worked on behalf of the company again!
Where will you draw the line?